Privacy Policy


The purpose of this document is to inform you as to how LOOP manages, collects, uses, and discloses Personal Data relating to you. In Singapore, such business activities are subjected to the Personal Data Protection Act (No. 26 of 2012) (“The Act”). We conduct our business in compliance with The Act, and have implemented additional measures to protect your personal information. Subject to your rights at law, you agree to be bound by the prevailing terms of the Personal Data Protection Policy as updated from time to time on our website.


For the Personal Data Protection Policy, “Personal Data” refers to any data, whether true or not, about an individual who can be identified from that data, or from that data and other information to which we have or are likely to have access, including data in our records as may be updated from time to time.


The Personal Data that LOOP may collect from you will depend on the products, services, and promotions that you use or subscribe to. Typically, LOOP will collect Personal Data relating to you when you:

  • Register for our services and/or submit any forms relating to any of our products and services.
  • Use some of our services (e.g. visit our websites and use of our apps).
  • Sign up for alerts or newsletters.
  • Contact us with enquiries or requests for assistance.
  • Participate in promotional, surveys, or other such events.
  • Are referenced to us by business partners or third parties.

The Personal Data collected may include information relating to your:

  • Identity: This includes your full name, e-mail address, date of birth, phone number, photographs, device ID, IP address, and payment-related information (e.g. bank account details or details of your account with a payment service provider such as PayPal).
  • Interactions with us: This includes recordings of your phone calls with us, emails you sent, and other records of any contact you have with us.
  • Account: Details relating to your LOOP account.
  • Use of our services: This includes using cookies to track information relating to your interaction with our website (e.g. the pages within our website that you visit, the time spent on those pages, items and information searched on our site, access time and dates, webpages you were visiting prior to our site, and information relating to clicks and redirects).
  • Preferences: This includes details that you have shared with us as to how you would like to be contacted, and your preferred products and brands.

Apart from collecting the above Personal Data directly from you or your authorized representatives, LOOP may also collect Personal Data from third parties (such as our business partners, Google, social media providers, or fraud-prevention agencies), or from publicly available sources. In addition, LOOP uses “cookies”, which are small data files sent to your browser to store and track information about you when you enter our website. The cookie is used to track some of the information mentioned above relating to the use of our services.

Most internet browsers provide you the option to turn off the processing of cookies but this may result in the loss of functionality, restrict your use of the website, and/or delay or affect the way in which it operates. In particular, it would not allow us to track your transactions with our merchant partners and this would mean that we would be unable to credit you with cashback or otherwise provide you with the products and services that you have requested.


It is your responsibility to ensure that all Personal Data submitted is complete, accurate, true, and correct. Failure of doing so may result in our inability to provide you with the products and services that you have requested. Also, when you provide us with any Personal Data relating to a third party (including your spouse, children, parents, and/or employees), you will be under the assumption that you have obtained the consent of the third party to provide us with their Personal Data and free us from any liability of such info availability.


LOOP ensures that all Personal Data collected will be safely and securely stored and has implemented stringent measures to secure and protect your information. These include:

  • Using a secure, encrypted 128-bit SSL connection on all our web pages where you transmit Personal Data. 128-bit SSL encryption is the industry standard and this will be our minimum requirement on encryption.
  • Ensuring that Personal Data relating to you is only stored on servers with proper safeguards to prevent security breaches.
  • Limiting access of information in our systems.
  • Implementing strict verification processes to prevent unauthorized access to Personal Data.
  • Securely destroying your personal information when it’s no longer needed for our business or legal processes.


LOOP does not sell or trade Personal Data collected online with third parties.

Your Personal Data relating to you to may be used for the following but not limited to:

  • Service Administration that we provide to you
    This would include using Personal Data relating to you to track your transactions with our partners, referral or rewards into your LOOP account, and process the necessary payments associated with such transactions. It would also include using Personal Data relating to you to activate or deactivate services, provide you with additional products, services, and benefits (such as promotions, or reward programmes), and administration (at times in conjunction with our preferred partners) promotional events, contests, competitions, and corporate social responsibility projects.
  • Enhancing the services we provide to you
    This would include using Personal Data relating to you to conduct surveys, market research, analysis, service improvements in order to understand your preferences, develop new products and services, or personalize or otherwise improve the products and services we offer you. It would also include using Personal Data relating to you to deliver relevant advertising (such as that involving details of our or our preferred partners’ products, services, special offers, and rewards), either to our customers generally, or which we have identified may be of interest to you in particular, to deliver periodic newsletters to you with your prior consent or if otherwise permitted under local laws and regulations, or to promote benefits and offer rewards and promotions that you qualify for.
  • Enhancing Customer Service
    This would include using Personal Data relating to you to respond to requests and enquires made by you (or anyone authorised by you), provide you with assistance, and provide you with updates relating to our products, services, or policies.
  • Security and Compliance
    The would include using Personal Data relating to you to detect and prevent fraud and other crimes (e.g. by conducting checks against money laundering, terrorism financing and related risks), conducting internal audits, or otherwise meeting legal, regulatory and other requirements (including providing assistance to law enforcement, judicial, and other government agencies, responding to regulatory complaints, making relevant disclosures to regulatory bodies, conducting audit checks, due diligence and investigations, and taking steps which LOOP considers necessary in the event of a lawsuit or potential lawsuit). It would also include using Personal Data relating to you for the purposes of security and risk management and to ensure the safety and security of our properties and systems.

We will not use Personal Data relating to you for purposes other than what we have informed you, or which we are permitted or required under local law and regulations.

We will only retain Personal Data relating to you for only as long as there is a business or legal need.


Personal Data relating to you may potentially be shared for the following:

  • Companies within the LOOP group.
  • LOOP’s business partners, vendors, agents, and service providers who we work with to deliver services you have subscribed to. This would include merchant partners, payment service providers, third party service providers engaged in connection with marketing promotions and services offered by LOOP or its preferred partners, and third party service providers who provide operational services to LOOP (such as telecommunications, information technology, payment, printing, billing, payroll, processing, technical services, training, market research, call centre or other services to LOOP). It also includes our professional advisers such as auditors and lawyers.
  • In the event of an actual or prospective business asset transaction (such as any merger, acquisition or asset sale), any business partner, investor, assignee, or transferee for the purposes of facilitating such a transaction.
  • Relevant regulators, statutory boards or authorities, or law enforcement agencies as required by any laws, rules, guidelines, and regulations or schemes. Personal Data is disclosed to the above only for relevant purposes (please refer to those mentioned in this Policy) or to protect the interests of our customers.

In exceptional circumstances, LOOP may also be required to disclose Personal Data relating to you, where there are grounds to believe that disclosure is necessary to prevent a threat to life or health, or for law enforcement purposes.

In some cases, we encrypt, anonymize, and aggregate the information before sharing it. Anonymizing means stripping the information of personally identifiable features. Aggregating means presenting the information in groups or segments eg. age groups.

We will also ensure that overseas organizations we work with observe strict confidentiality and data protection obligations.


When you register as a user on LOOP, we will also use Personal Data that you have provided to send you promotional e-mails from time to time so as to update you about the latest offers, rewards, deals, products, or services from LOOP or our preferred partners. You can unsubscribe from our promotional e-mails at any time through the unsubscribe function within the promotional e-mails or in your profile options.


You can update your personal information any time by accessing your account on LOOP website. If there is any Personal Data relating to you that you are unable to update through the LOOP website and which you wish to make corrections to, you may contact us at and we will be glad to help you as best as we can.


If you wish to access the Personal Data that we have relating to you, inquire about the ways in which Personal Data relating to you has been or may have been used or disclosed by LOOP within the past year, or wish to withdraw your consent to our use of such Personal Data, you may contact us (and our Data Protection Officer) at We will seek to attend to your request as best as we reasonably can.

In the event that you do require or would like to retrieve your personal data, we will impose a charge to you at a reasonable administrative fee for retrieving such data. Please also note that if you withdraw your consent to our use and/or disclosure of Personal Data relating to you, depending on the nature of your objection, we may not be in a position to continue to provide our products or services to you or perform on any contract we have with you. Our legal rights and remedies are expressly reserved in such event.


LOOP reserves the right to modify and update the Personal Data Protection Policy at any time to ensure that it is consistent with industry trends and/or any changes in legal or regulatory requirements. Subject to your rights at law, you agree to be bound by the prevailing terms of the Personal Data Protection Policy as updated from time to time on our website. Any changes to this policy will be published on our website.


This Personal Data Protection Policy and your use of this website shall be governed in all respects by the laws of Singapore.

Last Review and Update 18/08/2018